Work On The Hearts And Minds Of Others

This is the law of power number 43, Work on the hearts and minds of others. Here is the story of Transgression of the Law:
Marie-Antoinette was put to death by guillotine in 1793, after the French monarchy was ended by the revolution. Not a single soul came to her defense. Marie-Antoinette brought upon herself the hatred of all. Her jewelry, wardrobe, hair, and masked balls, her lavish lifestyle had been more important to her than the needs of her people.

Wisdom in a nutshell:

Aim at the primary emotions: love, hate, and jealousy. Be alert to people’s individual psychologies and their basic emotional responses.
Maintain a stable of writers, artists, or intellectuals who are very good at appealing to people’s hearts and minds.

Read the list of 48 laws of power, here.

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